Plate Studio is a 3D animation and video production studio in São Paulo. We make commercials, product films and campaign content for brands and agencies, from the first idea to final delivery.
A crowd of 3D emojis bumping, bouncing and reacting to each other around the WhatsApp logo.
Strawberries, raspberries and blueberries float around the bottle while pink liquid bubbles carry the fragrance to the label.
The pink guaraná from Maranhão, served ice cold: a can covered in condensation, floating over a calm blue sea.
Films for launches and campaigns.
Photoreal products and packshots.
Our core craft, in-house.
CG inside live action.
From script to visual language.
Plate is small today, but our history is long. Before we started the studio, we spent over 15 years making films with the studios below, as freelancers and in-house artists, and we are proud of that work. These projects were produced by them, and all credit and rights are theirs. We show them here for the part we played.
Studios we've worked withA 15-second excerpt from an imagined music video. Someone loses the colour inside their head, chases it through rooms that flip from black to white, and gets it back only when they stop looking.
A pitch film for Nubank that turns a year of activity into a set of objects. Brass spheres roll across black marble and blush stone, and each number of the year gets its own small mechanism.
A collaborative film made by invited studios and artists, each signing one scene. Ours is the rider: a motorcycle helmet lit by a fan of neon tubes, a READY tag on the jacket and the reveal of the Anymotion logo.
Strawberries, raspberries and blueberries float around the bottle while pink liquid bubbles carry the fragrance to the label.
The pink guaraná from Maranhão, served ice cold: a can covered in condensation, floating over a calm blue sea.
Golden omega oil rises from the dry ground, spirals around the pack and pours back inside before the lid closes.
A crowd of 3D emojis bumping, bouncing and reacting to each other around the WhatsApp logo.
A jar of Dove's amino-acid repair mask breaks into pieces in mid-air and comes back together, its cracks sealed in gold.
A brand film for CX1 that travels from deep space to the logo: a network of light, a galaxy, a cube holding a nebula and blue ribbons that fold into the mark, closing on connecting experiences in one place.
A slow macro move across a Magnum bar: the cracked chocolate shell, the almond pieces and the creamy ice cream underneath.
A how-to film for the Dolce Gusto Mini Me: plug it in, fill the tank, drop in the capsule and serve, in a bright, toy-like kitchen.
An anti-dandruff shampoo turned into a football broadcast: collage, stadium and a legend of the Brazilian national team on air.
The Hasbro name spelled by six toy-like characters, each letter with its own personality, for the opening of an internal training series.
The opening title of Mundo Mistério, Felipe Castanhari's Netflix original series about the mysteries and curiosities of our world.
C6 Bank's toll tag explained as a slot car race: no stopping at the toll booth, no queue at the mall, no monthly fee.
A music video for the singer Ráae: a woman crosses a city stuck in late-afternoon light, running out of time.
An animated music video for Nescau and the Jovem Pan youth sports league, set to a new song by Ráae about never giving up.
A one-minute tribute to fathers: a big, patient dad, his small daughter and all the ways he makes room for her world.
A new way of living explained in one minute: a building assembled from modules, apartments that change layout and services run from an app.
The pink guaraná from Maranhão, served ice cold: a can covered in condensation, floating over a calm blue sea.
Guaraná Jesus is a cult soda with a sense of humour, so the line plays with it: "Drink it, all of you, and quench your thirst". The image had to deliver one feeling before any word, cold. Everything around the can is quiet blue, so the pink of the brand and the drops on the metal carry the whole message.
The work is in the surface: condensation drops built to read at close range, an embossed floral pattern on the aluminum and a metallic finish that shifts from blue to pink as the light moves across the can. A previz locked the camera and timing before the final render.
Direction, 3D, lookdev and lighting by Eliel Guimarães.
Hero films for launches and campaigns, from product reveals to character spots.
Photoreal products and packshots that match or beat the real object.
We light CG like cinematographers and build materials that hold at 4K.
CG that lives inside live action: tracking, light match, compositing.
We join at the idea stage and carry the visual language to delivery.
How a brand moves: motion principles, signature animations for logo and mascot, and the files your team and agencies apply across product, social and video.
Concept to master. One owner, one pipeline, one invoice.
Lighting, lookdev or FX inside your pipeline and your deadlines.
Look development and supervision for your team or vendor.
Idea, audience and media plan first.
Styleframes lock the aesthetic in week one.
Timing and camera approved before heavy render.
Animation, lighting and FX in one pipeline.
Masters and cutdowns, color-managed.
Plate Studio is a creative duo formed by Eliel Guimarães and Vinícius Ale. Together we bring over 15 years of animation, 3D and VFX work for agencies, production companies and brands, as freelancers and in-house artists. Now we've joined forces to sign our own projects.
15+ years in lighting, look development and VFX for commercials, series and animation. Work for Samsung, Paramount, Amazon, Nestlé, Itaú, Hasbro and HBO Adult Swim.
elielguimaraes.com ↗
Multidisciplinary artist, 12+ years in advertising, digital content and entertainment for brands, agencies and studios across Latin America and Europe. Motion design, 3D animation, editing and art direction, from concept to delivery.
When a project asks for more hands, senior specialists join from our network, so the team always fits the brief. Remote pipeline, international standards, work in English, Spanish and Portuguese.
We use AI the way we use every tool in our pipeline: as an ally to the creative and technical process. Our job has always been to keep up with whatever arrives in the creative and business field, and AI is one more of them.
We are not against it. Like every program, plugin or software that arrived with big promises, it opens new ideas, new points of view and new ways of working, and we stay just as human.
This wave is bigger, mostly because of speed. Nothing that human direction can't handle.
Every frame still passes through a director's eye.
We test new tools as they arrive and keep what serves the image.
Speed comes from the tool. Judgment comes from us.
What we learn on real productions, shared with the community: how we light, how we build pipelines, how new tools change the work.
Fifteen years lighting commercials, series and animation. Writes and speaks about light as storytelling, USD pipelines and how studios adopt new tools without losing direction.
Schools, festivals and agencies. Lighting, lookdev and production for brands.
Selected projects, taken apart shot by shot, when the client allows.
Time set aside for artists moving from freelance to senior or studio roles.
Short films, tools and look studies. This is where new techniques get tested before they reach a client project.
A short call with the team. You leave with a production approach, a realistic timeline and next steps.
Prefer email
atendimento@platestudio.com.bratendimento@platestudio.com.br
São Paulo, BR · GMT-3
Mon–Fri · overlap with US & EU
You'll get a calendar invite and a short brief template by email. Prototype: nothing was sent.
