3D animation & video for brands & agenciesSão Paulo · Worldwide
Direction + Technique. Delivered.
Plate Studio is a 3D animation and video production studio in São Paulo. We make commercials, product films and campaign content for brands and agencies, from the first idea to final delivery.
Plate is small today, but our history is long. Before we started the studio, we spent over 15 years making films with the studios below, as freelancers and in-house artists, and we are proud of that work. These projects were produced by them, and all credit and rights are theirs. We show them here for the part we played.
Hero films for launches and campaigns, from product reveals to character spots.
PrevisAnimationFXRender
02
Product Visualization
Photoreal products and packshots that match or beat the real object.
StillsTurntablesE‑commerceCMF
03
Lighting & Lookdev
We light CG like cinematographers and build materials that hold at 4K.
Solaris / USDKarmaMaterialXACES
04
CG Integration & VFX
CG that lives inside live action: tracking, light match, compositing.
TrackingHDRINuke
05
Creative Direction
We join at the idea stage and carry the visual language to delivery.
StyleframesStoryboardSupervision
06
Motion Design Brand Guidelines
How a brand moves: motion principles, signature animations for logo and mascot, and the files your team and agencies apply across product, social and video.
Concept to master. One owner, one pipeline, one invoice.
By stage
Lighting, lookdev or FX inside your pipeline and your deadlines.
Creative direction
Look development and supervision for your team or vendor.
ProcessFive stages, one owner
01
Brief
Idea, audience and media plan first.
02
Look
Styleframes lock the aesthetic in week one.
03
Previs
Timing and camera approved before heavy render.
04
Production
Animation, lighting and FX in one pipeline.
05
Delivery
Masters and cutdowns, color-managed.
StudioTwo partners · One studio
Small on purpose. Senior by default.
Plate Studio is a creative duo formed by Eliel Guimarães and Vinícius Ale. Together we bring over 15 years of animation, 3D and VFX work for agencies, production companies and brands, as freelancers and in-house artists. Now we've joined forces to sign our own projects.
Team
Eliel Guimarães
PartnerDirection · 3D animation
15+ years in lighting, look development and VFX for commercials, series and animation. Work for Samsung, Paramount, Amazon, Nestlé, Itaú, Hasbro and HBO Adult Swim.
Multidisciplinary artist, 12+ years in advertising, digital content and entertainment for brands, agencies and studios across Latin America and Europe. Motion design, 3D animation, editing and art direction, from concept to delivery.
When a project asks for more hands, senior specialists join from our network, so the team always fits the brief. Remote pipeline, international standards, work in English, Spanish and Portuguese.
We use AI the way we use every tool in our pipeline: as an ally to the creative and technical process. Our job has always been to keep up with whatever arrives in the creative and business field, and AI is one more of them.
We are not against it. Like every program, plugin or software that arrived with big promises, it opens new ideas, new points of view and new ways of working, and we stay just as human.
This wave is bigger, mostly because of speed. Nothing that human direction can't handle.
Principles
01
Tool, not author
Every frame still passes through a director's eye.
02
Always updating
We test new tools as they arrive and keep what serves the image.
03
Human direction
Speed comes from the tool. Judgment comes from us.
JournalTalks · Notes · Breakdowns · Lab
Notes from behind the frame.
What we learn on real productions, shared with the community: how we light, how we build pipelines, how new tools change the work.
Voice · Lighting & lookdev
Eliel Guimarães
Fifteen years lighting commercials, series and animation. Writes and speaks about light as storytelling, USD pipelines and how studios adopt new tools without losing direction.
Light as storytellingUSD · SolarisAI in productionFreelance to studio
You'll get a calendar invite and a short brief template by email. Prototype: nothing was sent.
Article · 18 Sept 2026
AI + 3D on a real job: the bottleneck isn't the tool.
Almost two months on a hybrid client project, AI and traditional 3D.
Eliel Guimarães Voice · Lighting & lookdev
For the past few weeks, almost two months working on a client project, he came with the proposal for us to do a merge, a hybrid project between AI and traditional 3D.
And this is already a market reality, where there are clients, whether a production company, a studio or an agency, that are already asking for this kind of service.
But it was intense, because you end up learning in the middle of the process. In the middle of hundreds of AI platform options, of free and paid models, it takes a lot of critical thinking well before you start executing, to see which platform solves it for you, or at least which one you estimate might solve your problems.
So I came across some options, tested a few others, until in fact, in the middle of the process, you end up settling on a specific process there that you see works. Always trying to balance what you can leave in the hands of AI and what can be reversible, right? Which is the most important thing to keep control.
But in those tests, in that initial time of searching and testing, you end up burning through credits that fly by and you don't even notice.
So pre-production is much more important before you go off executing with AI, to put an end to that idea of “oh, it's faster, it's easier”. I wouldn't even say it's subjective, but there's a relativity to it, depending on who's saying it: whether it's the service provider or the client, the end consumer. For both there are advantages and disadvantages.
So I think what I learned here with creative direction was finding the middle ground that served both. I think that's the biggest bottleneck, bigger than just going off executing. Because tool by tool, whether manual or through artificial intelligence, we learn it in a couple of clicks. The thing is really, in the middle of a real market process, where there's real demand, making it work.
